Mercedes EQ Concept – interior Exterior and Drive | Cars 2018 Review

Posted By on July 17, 2017


Mercedes EQ Concept - interior Exterior and Drive | Cars 2018 Review
Mercedes EQ Concept – interior Exterior and Drive | Cars 2018 Review
Concept EQ – Mobility revisited.
Electric mobility: Mercedes-Benz flips the switch

EQ: The new brand for electric mobility.

At the Paris Motor Show, Mercedes-Benz will unveil its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.

The new brand is heralded by the close-to-production concept vehicle “Concept EQ”, which will celebrate its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade.

EQ: Clear orientation for customers.

The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. In this way, the inventor of the motorcar is providing a simple and transparent means of orientation for customers within its ever expanding portfolio. The EQ brand is therefore the next logical step in the sales and marketing strategy “Best Customer Experience”.

Mercedes-Benz already offers a suitable charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app “Charge&Pay” for convenient recharging at public charging stations as well as – for home-owners and businesses – stationary energy storage units for power generated by photovoltaic or solar systems. All these products and services will in the future be bundled under EQ. In this way, Mercedes-Benz is creating a consistent and clear image for sustainable products and services with the star.

Showcar in Paris: “Concept EQ“.
With “Concept EQ”, Mercedes-Benz shows how electric cars can soon move into the fast lane: The concept vehicle, with the appearance of a sporty SUV coupé, gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: Two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance.

With a range of up to 500 kilometres and the typical Mercedes strengths of safety, comfort, functionality and connectivity, “Concept EQ” meets every demand in terms of contemporary, sustainable mobility. Also on the inside, the vehicle offers innovative solutions, including a completely new interior concept. Celebrating its world premiere at the Paris Motor Show, “Concept EQ” is the forerunner of Mercedes-Benz’s new product brand for electric mobility, EQ.

CASE: Connected, Autonomous, Shared, Electric.

“The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”

The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.

Design with new electro-look.

“Concept EQ is hot and cool,” says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.” The monolithic basic form of “Concept EQ” unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end.

The squat, elongated greenhouse gives rise to muscular-purist proportions. The new el

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Mercedes EQ Concept – interior Exterior and Drive | Cars 2018 Review


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